Amazon Prime Video Achieves Profitability and Tens of Billions in Revenue Run Rate
During a recent quarterly earnings call, Amazon CEO Andy Jassy announced that Prime Video has become a profitable standalone business with a revenue run rate reaching tens of billions of dollars. This milestone follows the strategic $8.5 billion acquisition of MGM four years ago, which has since integrated successful film and television assets into Amazon's ecosystem. The streaming service's growth is being driven by high-performing content across movies, original series, and live sports. Key contributors include the box office success of 'Project Hail Mary' and massive viewership for franchises like 'Reacher.' Additionally, live sports broadcasts such as Thursday Night Football have seen significant engagement increases, averaging 17.7 million viewers per game.