Meta Offers Large Incentives to YouTube Creators for New Instagram Long-Form Video Format
Meta is actively attempting to expand Instagram's content capabilities by recruiting high-profile YouTube creators to utilize its new long-form video format, dubbed "Features." According to reports from Business Insider, the company has been offering significant financial incentives to secure exclusive or priority content, with individual offers ranging from $50,000 to as much as $500,000. A Meta spokesperson confirmed that the company is currently providing direct funding to select creators to support the rollout of this new format. This strategic move signals Instagram's intent to compete more aggressively with YouTube in the long-form video space and diversify its content offerings beyond short-form Reels.