Reddit Shares Plunge 29% Following Weak Earnings and Declining Search Traffic
Reddit's stock experienced its worst single-day decline since its 2024 IPO, falling 29% following a disappointing earnings report. The company reported a meaningful decrease in search traffic, which CEO Steve Huffman attributed to the rise of Google’s AI-powered search modes that do not drive users back to external platforms. In addition to the traffic concerns, Reddit announced new platform policies that will soon require all users to log in to access content. This combination of declining organic reach and stricter user access requirements has contributed to significant investor concern regarding the company's future growth trajectory.
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