Meta Expands Instagram's 'Your Algorithm' Feature to Facebook with AI Customization
Meta has announced it will bring its “Your Algorithm” feature from Instagram to Facebook, allowing users greater control over their news feed and Reels content. The new functionality lets users mark topics as ‘interested’ or ‘not interested,’ which updates recommendations in real time using large language models (LLMs). This is part of Meta’s broader effort to use AI more extensively for personalization across its platforms. The feature, previously launched on Instagram earlier this year and also available on Threads under the name “Dear Algo,” enables users to provide direct feedback through a three-dot menu or buttons that may appear beneath posts. Users can explain in their own words what they want to see more of or avoid, with Meta stating it might ask follow-up questions for additional context. Meta claims this AI-driven approach allows the algorithm to adapt dynamically during user sessions and respond immediately to preferences expressed through natural language input.