Secretlab Expands US Retail Presence via Best Buy Partnership and New Los Angeles Store

Secretlab is expanding its physical retail footprint in the United States to allow customers to test its gaming chairs and desks in person. The expansion includes the opening of a dedicated flagship store in Los Angeles on November 18th. Additionally, the company has secured placement in 15 Best Buy locations across several states, including California, Florida, Texas, and Pennsylvania. This move marks a strategic shift toward omnichannel availability for the brand's gaming hardware products.

By Cameron Faulkner · The Verge ·

Secretlab Expands US Retail Presence via Best Buy Partnership and New Los Angeles Store

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Topics: gaming hardware partnership retail expansion

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