Saga Communications Reports Q3 2026 Net Loss Amid Advertising Softness and Impairment Charge
Saga Communications (SGA) reported a third-quarter net revenue of $26.7 million, representing a 5.4% year-over-year decrease driven by softness in the broader advertising market. The company recorded an operating loss of $9.8 million, which was heavily impacted by a $9.2 million non-cash impairment charge related to FCC license valuations caused by rising interest rates and lower revenue projections. Despite declines in traditional local (11%) and national (13.2%) advertising, the company saw significant growth in digital segments, with blended digital revenue increasing 24.9%. Political advertising also provided a major boost, contributing $1.2 million this quarter compared to just $73,000 last year. Management remains focused on a digital transformation strategy to offset the ongoing contraction in traditional broadcast spending.
Tickers: $SGA
Topics: digital revenue growth impairment charge political advertising revenue decline