SoFi Technologies Targets 100 Million Products and $8 Billion Revenue by 2030
SoFi Technologies (SOFI) is demonstrating significant growth across several key financial metrics. In the third quarter of 2026, the company reported a 44% year-over-year revenue increase to $1.4 billion and a 70% improvement in EBITDA, reaching $470 million. Customer headcount also grew by 35% to 17.1 million members. A critical driver for SoFi's long-term strategy is the expansion of its product ecosystem per customer. The total number of products/services used by customers rose 44% to 26.7 million in Q3, with the average products per member increasing to 1.56. CEO Anthony Noto has set an ambitious target of reaching 100 million products by 2030. The company aims for $8 billion in annual revenue by 2030, up from approximately $5 billion currently. Analysts suggest that if SoFi maintains its current trajectory of increasing product density among its existing user base, these long-term revenue and earnings targets are highly achievable.
Tickers: $SOFI
Topics: customer growth EBITDA product cross-selling revenue growth