Toyota Revives Scion Brand with American-Made Kei Truck
Toyota is relaunching its discontinued Scion brand as an experimental mobility incubator, starting with the KEI-01. This first model is a Japanese-style kei truck manufactured in Indiana and designed specifically for American fleets, utility work, and outdoor adventure. The vehicle aims to capitalize on the growing domestic interest in small, maneuverable utility vehicles. The KEI-01 features a 660cc three-cylinder engine and is classified as a Low-Speed Vehicle (LSV), meaning it is capped at a top speed of 25 mph. Despite its small footprint, the truck offers a fully sealed cabin with climate control and an on-demand 4WD system. The vehicle is scheduled to enter the market in the second half of 2027.
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Topics: Automotive Brand Revival Electric Vehicles Manufacturing
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Part of the story Toyota to start domestic assembly of small trucks in Indiana (3 articles)