Coinbase Named Presenting Partner for World Team Tennis 47th Season
World Team Tennis (WTT) has announced a new partnership with Coinbase as its presenting partner for the upcoming 47th season, which commences on December 1 at the Barclays Center in Brooklyn. The collaboration aims to merge WTT's global tennis audience with Coinbase's extensive crypto user base through enhanced digital fan experiences and technological integrations during broadcasts. A notable aspect of this agreement is that Coinbase will fund the entire partnership using USDC, a stablecoin backed 1:1 by the US Dollar. This move signals an increased integration of blockchain technology within professional sports, including plans to digitize traditional elements like the coin toss and provide immersive real-time data for viewers watching on CNBC, Fandango, or YouTube.
Tickers: $COIN
Topics: cryptocurrency partnership sports sponsorship tennis