DSH Hotel Advisors Arranges $18.5 Million Sale of Holiday Inn Express & Suites Jacksonville - Town Center
DSH Hotel Advisors has successfully facilitated the sale of the 99-room Holiday Inn Express & Suites Jacksonville – Town Center for $18.5 million. The transaction, completed on November 3, 2026, represents a price of approximately $186,869 per key. DSH Hotel Advisors represented both the seller, Fox Jacksonville, LLC, and the buyer in the deal. The property, built in 2019, is an award-winning asset that received IHG's Torchbearer Award from 2023 to 2025. Following the acquisition, operations will be managed by Genuine Hospitality. The sale was driven by high investor interest, generating over 265 confidentiality agreements and 15 offers despite a challenging market environment. Located near major demand generators such as St. Johns Town Center and Mayo Clinic, the hotel is positioned in a high-barrier-to-entry location with strong cash flow potential. The transaction underscores continued investor appetite for upper-midscale hospitality assets in the Florida market.
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