VIU by HUB Launches ChatGPT Plugin for Home and Auto Insurance Shopping
VIU by HUB, an omnichannel brokerage platform backed by Hub International Holdings, Inc., has launched a first-of-its-kind plugin within ChatGPT. The tool allows consumers across 48 U.S. states to compare home and auto insurance quotes from multiple carriers directly through the AI interface. Users can input coverage needs via text or upload photos of existing declaration pages to streamline the quoting process. The service integrates artificial intelligence with human expertise; once a consumer selects a quote, a licensed VIU by HUB advisor follows up to answer specific coverage questions and finalize the policy binding. This initiative is part of Hub International's broader digital strategy to expand its addressable market and modernize the personal lines insurance experience.
Topics: ChatGPT Plugin Digital Distribution Insurance Technology Personal Insurance