Sally Beauty Reports Fiscal 2026 Results and Outlines Growth Strategy via Store Expansion and Digital Services

Sally Beauty (SBH) reported full-year net sales of $3.73 billion for fiscal 2026, supported by a 10% growth in e-commerce sales. The company successfully completed its 'Fuel for Growth' cost-savings program, which achieved a cumulative run rate savings target of $120 million to offset inflationary pressures on wages and rent. Looking forward, the company is scaling its 'Sally Ignited' store format, planning approximately 100 new or remodeled locations in fiscal 2027 following strong comparable store sales growth. Additionally, digital initiatives like Licensed Colorist OnDemand (LCOD) are driving high-value customer acquisition, with LCOD users spending 85% more and shopping twice as frequently as non-users.

By The Motley Fool Team · Motley Fool ·

Sally Beauty Reports Fiscal 2026 Results and Outlines Growth Strategy via Store Expansion and Digital Services

Tickers: $SBH

Topics: earnings report e-commerce growth retail expansion stock buyback

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