On Holding Reports Q3 2026 Growth Driven by DTC Sales and New Footwear Technology
On Holding (ONON) reported strong third-quarter 2026 results, with quarterly net sales reaching CHF 931.4 million, representing a 17.8% increase at constant currency. The footwear company's growth was bolstered by the successful launch of its Cloudsurfer 3 shoe, which saw sell-through rates four times higher than its predecessor, and significant expansion in direct-to-consumer (DTC) sales, which grew 24.8% to CHF 393.3 million. Management emphasized a strategy of full-price discipline to protect gross margins despite broader market promotional pressures. Additionally, the apparel category showed rapid momentum with 38% growth at constant currency. Looking forward, the company expects full-year net sales to grow in the low 20% range and anticipates accelerated growth in the fourth quarter driven by new innovation cycles.
Tickers: $ONON
Topics: direct-to-consumer sales gross margin expansion product launch performance revenue growth