X Introduces Video Clipping Tool to Drive Influencer Engagement and Ad Revenue
X has launched a new video clipping feature designed to help users trim longer videos into shorter, highly engaging segments. To maintain content integrity, every clip includes a 'Clip from' label that directs viewers back to the original source material. This move aims to capture the short-form video trend popularized by platforms like TikTok and increase user time spent on the site. The feature is integrated with X’s Original Content Rewards program, allowing both the original creators and those who make the clips to earn revenue based on engagement levels. This launch follows a series of strategic updates by X—including long-form video, long-form posts, and exclusive subscription threads—as the platform continues its evolution into a multi-format content hub competing with YouTube and Substack.
Topics: Ad Revenue Creator Economy Social Media Video Editing