Sound Credit Union and Washington Trails Association Announce Three-Year Strategic Partnership
Sound Credit Union has entered into a three-year strategic partnership with the Washington Trails Association (WTA) to launch a co-branded banking program. Scheduled for release by April 1, 2027, the initiative will feature specialized debit and credit cards that allow members to support trail maintenance through their daily transactions. Under the agreement, Sound Credit Union will contribute five cents per transaction made with the co-branded cards to the WTA, guaranteeing a minimum annual commitment of $50,000. Additionally, new qualifying account holders will receive a complimentary one-year membership to the WTA. The partnership aims to integrate financial services with outdoor recreation and community volunteerism.
Topics: Banking Co-branded Cards Outdoor Recreation Philanthropy