Wix.com Reports Q3 2026 Revenue Growth Driven by Base44 and Creative Subscriptions
Wix.com (WIX) reported third-quarter 2026 results characterized by a 13% year-over-year revenue increase to $570.2 million, fueled largely by the outperformance of its new Base44 segment and strong momentum in Creative Subscriptions. Total Annual Recurring Revenue (ARR) rose 15% to $2.021 billion, reflecting robust user adoption and retention across core segments. The company is strategically pivoting toward the 'vibe coding' market through accelerated investments in Base44 and its proprietary Base 1 AI model. While these marketing investments led to a slight downward revision of the full-year adjusted free cash flow margin from high-teens to approximately 16%, management noted significant improvements in Base44 gross margins and declining AI inference costs. Despite strong top-line growth, Wix faces headwinds in its partner channel and expects bookings growth to lag revenue growth in the fourth quarter. The company continues to operate with a leaner workforce following a reorganization that reduced headcount by 25% compared to 2022 levels.
Tickers: $WIX
Topics: ARR Free Cash Flow Gross Margin Revenue Growth