Bank of America Partners with Erewhon to Offer Lifestyle Benefits to Premium Cardholders
Bank of America has announced a new partnership with premium organic retailer Erewhon, providing BofA Rewards Preferred Honors and Premier tier members with a complimentary 90-day Erewhon membership. The benefit includes various perks such as 10% back on in-store purchases, 10% off online orders via ship.erewhon.com, monthly complimentary drinks, and discounts on select brands. This initiative is part of Bank of America's strategy to expand its 'Lifestyle Benefits' suite, moving beyond traditional banking rewards to offer high-value experiences tailored to affluent clients. The program targets members with significant combined average balances, specifically those in the Preferred Honors tier ($100,000+) and Premier tier ($1 million+).
Tickers: $BAC