Barclays Survey Reveals US Consumers Adapting Holiday Spending Through Rewards and Family Support
A new survey from Barclays indicates that American consumers are facing significant financial pressure during the 2026 holiday season, yet they remain committed to maintaining traditions. Rather than canceling celebrations entirely, most respondents are opting for cost-saving measures such as hosting gatherings at home, shortening trips, or reducing everyday discretionary spending. The report highlights a growing reliance on credit card rewards and intergenerational financial support. Notably, 37% of Gen Z and Millennial consumers reported receiving financial assistance from parents to cover holiday expenses like meals, gifts, and flights. Additionally, 63% of rewards cardmembers are actively utilizing points to offset costs for travel, gas, and gifts, signaling a strategic shift in how loyalty programs are leveraged during inflationary periods.
Topics: consumer spending credit card rewards holiday travel inflation impact