Rocky Brands Reports Strong Third Quarter Growth Driven by Direct-to-Consumer Sales
Rocky Brands (RCKY) reported robust third-quarter results for 2026, highlighted by a 13.3% year-over-year increase in net sales to $138.8 million. The company saw significant momentum in its retail segment, which grew 20% to $35.4 million, fueled by digital marketing investments and the Lehigh CustomFit B2B platform. Wholesale sales also performed well, rising 11.8% to $99.6 million. Operational improvements were evident as gross margins reached 40.7%, excluding one-time tariff refunds. This margin expansion was driven by higher full-price selling through direct channels, which helped offset rising freight and component costs. Due to this strong performance and increased visibility into the remainder of the year, management has raised its full-year revenue guidance to a projected growth of 10.5%.
Tickers: $RCKY
Topics: Direct-to-Consumer Retail Sales Growth Third Quarter Earnings Wholesale Sales
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