Atento Opens New Nearshore Service Center in Guatemala to Support U.S. Market
Atento Luxco 1 has announced the opening of its new 'Atento Torre Fuego' center in Ciudad Reformadores, Villa Nueva, Guatemala. This expansion is a strategic move to bolster the company's nearshore capacity for clients in the United States, focusing on customer relationship management (CRM) and business transformation outsourcing (BTO). The new facility aims to integrate AI-powered solutions with a bilingual workforce to enhance operational efficiency and customer experience. The initiative is expected to create up to 800 direct jobs in Guatemala, strengthening the region's position as a strategic hub for global services and digital transformation.
Topics: AI and Automation Business Expansion Customer Relationship Management Guatemala Economy Job Creation