Samsung Subsidiary Harman Launches Drops Music Discovery App
Harman, a subsidiary of Samsung, has officially launched Drops, a new music discovery application available on iOS and Android in the United States. Utilizing a vertical-scrolling format similar to TikTok, the app allows users to engage with 10-to-30-second song snippets accompanied by lyrics and artwork. The platform aims to recreate social music discovery through features like 'Droplists,' direct messaging, and reposting. Unlike many emerging platforms, Drops does not utilize generative AI for its audio or visual content, opting instead for licensed artist photography and original recordings. To avoid competing with existing subscriptions, the app integrates with major streaming services such as Apple Music, Qobuz, and TIDAL, allowing users to listen to full tracks through their preferred providers. The service also ensures rights holders are compensated by reporting plays back to partners including Universal Music Group.
