Synchrony Survey Reveals Consumer Preference for Trusted Retailers and Rewards During Holiday Season
A new survey by Synchrony (NYSE: SYF) indicates that holiday shoppers are prioritizing brand loyalty and value-driven strategies. Approximately 83% of consumers intend to conduct most of their holiday shopping with retailers they already know and trust, often checking these preferred stores for offers before exploring other options. This trend suggests a strong competitive advantage for established brands with high consumer trust. Financial management is also playing a central role in seasonal spending habits. There is a significant uptick in the use of retailer rewards and flexible financing; 66% of consumers plan to utilize earned rewards, a 13-percentage point increase from last year, while interest in split-payment financing has risen by 12 points. With an average expected holiday spend of $1,034 per consumer, retailers that offer compelling value through loyalty programs and credit options are positioned to capture more market share.
Tickers: $SYF
Topics: consumer behavior consumer financing holiday shopping trends retail loyalty