Playtika Reports Record Adjusted EBITDA in Q3 2026 Amid Strategic Shift
Playtika Holding Corp. (PLTK) reported third-quarter 2026 results characterized by a significant expansion in profitability despite a slight year-over-year decline in total revenue. The company achieved a record Adjusted EBITDA of $252.1 million, driven by a strategic reduction in marketing expenditures and an improved Direct-to-Consumer (DTC) revenue mix, which now accounts for over 40% of total revenue. While certain legacy titles like Bingo Blitz saw declines due to intentional shifts away from low-retention user acquisition, newer integrations such as Disney Solitaire showed massive growth. The company also concluded its strategic alternatives review, opting to remain an independent entity focused on balance sheet strength and portfolio optimization.
Tickers: $PLTK
Topics: Adjusted EBITDA Direct-to-Consumer Revenue Gaming Revenue Revenue User Metrics