1-800-FLOWERS Reports Q1 2027 Revenue Decline Amid B2B Weakness and Divestitures
1-800-FLOWERS (FLWS) reported a challenging first quarter for fiscal 2027, with consolidated revenue falling 11.1% to $171.4 million. The decline was primarily driven by weakness in business-to-business (B2B) operations and significant pressure on secondary e-commerce websites, which saw net order demand drop by 36%. Despite these headwinds, the company noted a sequential improvement in primary brand performance and an increase in Average Order Value to $84.58 due to a shift toward higher-end products. The company is actively restructuring its portfolio, having divested PersonalizationMall.com and Things Remembered for approximately $45 million. These proceeds were used to pay down $22 million of the term loan balance. While the company reported a net loss of $50.6 million, management is focusing on cost efficiencies, having reduced adjusted operating expenses by $10.6 million through marketing and labor optimizations.
Tickers: $FLWS
Topics: e-commerce guidance update net loss revenue decline
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