Nature's Sunshine Reports Q3 2026 Revenue Decline and Lowers Full Year Guidance
Nature's Sunshine (NATR) reported a significant downturn in its third quarter 2026 results, with net sales falling 9% to $116.6 million. The decline was primarily driven by operational disruptions in China—where sales plummeted 52% on a constant currency basis following the loss of key regional leaders—and softening demand in North America. In response to these headwinds and the normalization of digital sales channels, management has lowered its full-year 2026 revenue guidance to a range of $460 million to $470 million. The company also reduced its adjusted EBITDA outlook. While autoship penetration is increasing as part of a strategic shift toward recurring revenue, CEO Ken Romanzi cautioned that recovery from the current regional instabilities may take several quarters.
Topics: China market weakness digital sales trends guidance reduction revenue decline