Truelink Capital Portfolio Company GES Acquires CSG Creative to Expand Marketing Capabilities
Truelink Capital has announced that its portfolio company, GES, has acquired CSG Creative from National Trade Productions, Inc. (NTP). Based in Alexandria, Virginia, CSG Creative is a specialized marketing and creative agency that provides brand strategy, digital services, and multi-channel marketing specifically for associations and event organizers. The acquisition aims to integrate CSG's expertise in membership growth and attendee engagement with GES's global exhibition and experiential marketing services. This move creates cross-selling opportunities between the two entities, allowing GES to offer a more comprehensive end-to-end service model from initial attendee marketing through physical show execution. This transaction represents the second strategic add-on acquisition for GES under Truelink Capital's ownership, following the 2025 acquisition of 2Heads. While financial terms were not disclosed, the move aligns with Truelink's strategy to build a robust platform within the industrials and business services sectors.
Topics: Acquisition Exhibition Services Marketing Services Private Equity