Green Builder Media Releases New Research and Webinar on Housing Trends and Energy Efficiency
Green Builder Media has launched four new resources aimed at helping building professionals navigate shifting market demands. These include a webinar focused on scaling geothermal energy in high-performance homes, featuring experts from Dandelion Energy and Ekotrope, as well as the 2026 COGNITION Energy Insights Report which tracks consumer attitudes toward all-electric homes and renewable energy. The new data also highlights critical challenges in housing affordability and resiliency. Research indicates a significant gap between buyer budgets and market prices, with over 53% of prospective buyers seeking homes priced at $400,000 or less. Additionally, the reports explore how homeowners are increasingly prioritizing long-term cost reduction and family protection through resilient building practices.
Topics: energy efficiency geothermal energy housing affordability market research resiliency