Snap CEO Confirms AR 'Specs' Glasses Expected to Ship Later This Fall
During the Q3 2026 earnings call, Snap CEO Evan Spiegel confirmed that the company is on track to begin shipping its augmented reality (AR) glasses, known as 'Specs,' later this fall. While the company has maintained a target release window since June, the announcement comes in November, signaling an imminent product launch. The high-end wearable device carries a premium price tag of approximately $2,200. This move represents Snap's strategic push into the hardware market as it seeks to expand its ecosystem beyond social media software and into immersive AR technology.
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