Waymo to End Exclusivity Agreement with Uber in Austin and Atlanta by January 2028
Waymo co-CEO Tekedra Mawakana confirmed that the autonomous vehicle company will end its exclusivity agreement with Uber in the Austin and Atlanta markets starting in January 2028. Under this new arrangement, Waymo intends to offer rides directly through its own smartphone application to establish a more consistent relationship with riders. Mawakana noted that while the initial partnership with Uber provided necessary scale, rider feedback indicated confusion when users could not distinguish between robotaxis and human-driven vehicles. While Waymo moves toward direct consumer interaction, Uber stated it intends to continue hosting Waymo robotaxis on its platform for as long as a mutual agreement exists.
Topics: autonomous vehicles business strategy ride-hailing robotaxis
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Part of the story Waymo to End Partnership with Uber in Austin and Atlanta by January 2028 (5 articles)