Waymo to Launch Direct Ride-Hailing Services in Austin and Atlanta by January 2028
Waymo has confirmed it will begin decoupling its services from Uber's platform starting in January 2028. The transition will initially take place in the Austin and Atlanta markets, where Waymo intends to offer rides exclusively through its own proprietary smartphone application. This move follows reports that Waymo sought to exit its partnership agreement with Uber before its scheduled expiration in May 2028. Waymo co-CEO Tekedra Mawakana cited the need for a direct relationship with riders as the primary driver for the split, noting that current integration leads to consumer uncertainty regarding whether they are booking an autonomous vehicle or a human driver. While Waymo moves toward independence, Uber stated it intends to continue hosting Waymo robotaxis on its app for as long as both parties maintain their existing agreements.
Topics: autonomous vehicles business partnerships ride-hailing robotaxis
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Part of the story Waymo to End Partnership with Uber in Austin and Atlanta by January 2028 (5 articles)