Waymo to End Partnership with Uber in Austin and Atlanta by January 2028
Waymo co-CEO Tekedra Mawakana has confirmed that the autonomous driving unit will end its partnership with Uber in the Austin and Atlanta markets starting in January 2028. Following the split, Waymo intends to offer rides exclusively through its own proprietary smartphone application, mirroring its operational model in other metropolitan areas. The decision stems from a desire to control the rider experience and build direct relationships with customers. Mawakana noted that the current integration via Uber has led to consumer confusion regarding whether they are hailing a robotaxi or a human-driven vehicle. While Waymo initially leveraged Uber for its massive scale, the company is now prioritizing brand consistency and service reliability over third-party platform reach.
Topics: autonomous vehicles business partnerships robotaxis Transportation
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Part of the story Waymo to End Partnership with Uber in Austin and Atlanta by January 2028 (5 articles)