Taco Bell Recovers Traffic Following Cyclospora Outbreak Linked to Mexican Lettuce
Taco Bell is seeing a recovery in customer traffic following its worst quarterly performance in years. The decline was primarily driven by a July cyclospora outbreak, which federal health officials traced back to lettuce sourced from Mexico and served at various Taco Bell locations. The CDC issued warnings across several states, including Indiana, Kentucky, Michigan, Ohio, and West Virginia, due to the foodborne illness risk. Despite the previous downturn caused by these safety concerns, recent trends suggest the brand is successfully regaining its consumer base.
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Topics: CDC warning foodborne illness outbreak quarterly performance