The Bellevue Collection Announces Return of Annual Snowflake Lane Holiday Parade
The Bellevue Collection and the Kemper Freeman family have announced the return of 'Snowflake Lane,' a nightly holiday parade in Downtown Bellevue, Washington. Running from November 27 through December 24, the event features dancers, costumed characters, and artificial snow, drawing approximately 400,000 visitors annually. The celebration serves as a significant seasonal driver for the local retail and hospitality sectors within The Bellevue Collection. To complement the parade, the organization is offering integrated holiday programming, including Santa photo opportunities, tree lighting ceremonies, and specialized hotel getaway packages at the Hyatt Regency Bellevue, The Westin Bellevue, and W Bellevue.
Topics: Bellevue holiday parade local events