Baked by Melissa Launches At-Home Baking Kits Exclusively at Target
Dessert brand Baked by Melissa is expanding into the consumer packaged goods (CPG) sector with a new line of at-home baking kits, liners, and pans. The product launch is exclusive to Target stores and features signature bite-size portions in holiday flavors including Christmas Tie-Dye, Marshmallow Hot Cocoa, and Red Velvet. The move follows a growing trend where food brands leverage retail shelf space to extend brand reach beyond physical restaurant locations. For Baked by Melissa, founded by Melissa Ben-Ishay, this expansion allows the regional New York-based company to scale nationally through Target's infrastructure during the critical holiday shopping season.
Tickers: $TGT
Topics: Consumer Packaged Goods Holiday Season Sales Partnership Retail Expansion