Salesforce Announces Agreement to Acquire Cresta
Salesforce (CRM) has entered into a definitive agreement to acquire Cresta, a specialized operating system focused on voice-first customer experience technologies. While the specific financial terms of the acquisition were not disclosed, the move signals Salesforce's continued investment in enhancing its customer relationship management capabilities through advanced voice AI. The transaction is subject to customary closing conditions and regulatory approvals. The deal is currently projected to close in the first quarter of fiscal year 2028.
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Topics: AI Customer Experience M&A Software