Versant Expands MS NOW Membership Access to Connected TV Platforms
Versant (VSNT) has announced an expansion of its direct-to-consumer MS NOW Membership service, integrating it with connected TV platforms. This move is strategically timed ahead of the U.S. election to increase accessibility for members seeking live television content. The expansion aims to broaden the reach of the MS NOW platform by allowing users to access live programming directly through their smart TVs and streaming devices. By leveraging connected TV technology, Versant seeks to enhance user engagement and streamline the viewing experience during high-interest news cycles.
