Fanatics Expands NHL Partnership with Hometown Remix Jersey Design Program
Fanatics has announced the 'Hometown Remix' program, a special-edition uniform and apparel collection for all 32 NHL teams. This initiative marks a significant strategic shift for Fanatics, as it moves beyond its traditional role in manufacturing and retail to take full responsibility for league-wide jersey design and execution. This is the first time the company has held such comprehensive creative control within one of its major professional sports partnerships. The program focuses on celebrating local team cultures through unique designs tailored to each city's fan base. While Fanatics previously worked with other leagues like the NFL and MLB in a capacity where design was handled by third parties (such as Nike), this deal solidifies their end-to-end involvement in the NHL. The new jerseys are scheduled to be worn during select games throughout the 2026-27 season, serving as a pilot for potential future league-wide programs.
Topics: Apparel Design Partnership Agreement Sports Merchandise