WealthFeed Integrates Form 5500 Data to Enhance Retirement Plan Prospecting for Financial Advisors
WealthFeed has expanded its AI-powered growth platform by integrating Form 5500 data, allowing financial advisors to prospect within the retirement plan market. The update enables users to search over 780,000 retirement plans and receive automated alerts based on specific filing changes, such as shifts in service providers or significant increases in participant balances. By consolidating business-level intelligence with existing individual household data, WealthFeed aims to streamline the process of converting plan sponsors and participants into wealth management clients. The platform uses 'opportunity scores' and 12 distinct filing triggers—including plan terminations and asset transfers—to help advisors prioritize high-value leads through automated outreach.
Topics: AI-powered growth engine Fintech Form 5500 data Retirement Plans Wealth Management