Affle to Acquire Perion Network for $420 Million in All-Cash Deal
Digital advertising technology company Affle has reached an agreement to acquire Perion Network (PERI) in an all-cash transaction valued at approximately $420 million. The acquisition is designed to bolster Affle's capabilities across several high-growth digital sectors, specifically targeting connected television (CTV), retail media, and various other digital advertising channels. The deal represents a strategic expansion for Affle as it seeks to deepen its footprint in the global adtech landscape. By integrating Perion's technologies, Affle aims to enhance its service offerings and scale its reach within specialized advertising segments.
Tickers: $PERI
Topics: AdTech Digital Advertising M&A