Everbloom Develops Renoa, a Sustainable Cashmere Alternative Using Waste Protein
Startup Everbloom has developed 'renoa,' a new fiber classification approved by the U.S. Federal Trade Commission. The material is created by processing waste protein—including cashmere scraps, wool, and feather lint from the bedding industry—into a powder that is blended with a biodegradable biopolymer to mimic natural fibers like cashmere. Unlike traditional cashmere, which faces environmental criticism due to rangeland degradation in Central Asia, renoa offers improved durability and ease of care, including machine washability. Everbloom is currently scaling production using its proprietary AI material science model and plans to launch the first consumer products featuring renoa blends by the second quarter of 2027.
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Topics: FTC regulation startup news sustainable fashion textile innovation