Set Active Achieves Eight-Figure Annual Sales Amid Slowing Activewear Market Growth
Set Active founder and CEO Lindsey Carter has grown her athleisure brand from a dining room startup into a profitable company generating eight figures in net sales for 2025. Despite facing significant personal challenges, including postpartum depression and the financial risk of $20,000 in initial credit card debt, Carter successfully navigated a crowded market by focusing on versatile loungewear rather than strictly performance-based athletic gear. The company's success comes at a time when the broader U.S. women's activewear market is experiencing a slowdown, with spending growth dropping from 7% to 2% according to Circana data. Set Active’s emphasis on color-filled clothing sets suitable for casual wear aligns with current consumer trends favoring loungewear over traditional gym attire. However, the company faces ongoing operational hurdles, including recent struggles with consistent order delivery.
Topics: activewear market company profitability entrepreneurship retail sales