Harley-Davidson Reports Q3 2026 Growth in North American Retail Sales and LiveWire Revenue
Harley-Davidson (HOG) reported third-quarter 2026 results characterized by a strategic shift toward dealer inventory health. While global wholesale shipments fell 8% year-over-year to rebalance the channel, global retail sales grew 5% to 35,833 units, bolstered significantly by a 9% increase in North American demand for Trike and Softail models. The company's financial performance was impacted by the prior year's sale of loan assets within its HDFS segment, resulting in lower year-over-year operating income for that division. However, LiveWire saw a substantial 41% revenue increase, and Harley-Davidson Motor Company (HDMC) achieved gross margin expansion of 173 basis points due to manufacturing efficiencies and tariff recoveries.
Tickers: $HOG
Topics: Gross Margin Inventory Management Retail Sales Revenue Wholesale Shipments
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Part of the story Harley-Davidson Raises 2026 Guidance Amid Inventory Discipline and Retail Growth (3 articles)