Harley-Davidson Raises Retail Outlook and Projects 2026 Operating Income
Harley-Davidson (HOG) has updated its financial outlook, raising its retail sales guidance to a range of 135,500 to 139,000 units. The company also projects operating income for Harley-Davidson Motor Company (HDMC) to fall between $25 million and $55 million in 2026. CEO Arthur Starrs noted that the company is making progress with its 'Back to the Bricks' strategic initiative. Management cited strengthening domestic retail momentum, improved dealer economics, and various portfolio actions as key drivers behind the updated projections.
Tickers: $HOG
Topics: dealer economics earnings call retail momentum strategic execution
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