FirstService Residential Research Shows Amenity-Rich Communities Drive Higher Property Values and Resident Retention
A national study conducted by FirstService Residential and its division, FirstService Development Advisors, reveals that master-planned communities with robust amenities and lifestyle programming significantly outperform standard developments. Surveying 1,600 residents across Florida, California, Virginia, and Texas, the research found that while community design attracts initial buyers (46%), active amenity engagement is the primary driver for long-term residency (49%). The financial implications for developers are substantial: homes in these amenity-rich communities sold for up to 46.1% more than comparable properties elsewhere, with land values increasing by as much as 28.6%. Despite an additional investment of $15,000 to $27,000 per home to implement these features, the study suggests that 'activated' amenities—those supported by programming and community events—are essential for maximizing pricing power and resident satisfaction.
Topics: homebuyer trends master-planned communities placemaking property values