Gusto Launches 'Dream Small' National Brand Campaign Targeting Small Business Sector
Gusto has announced its largest creative brand campaign to date, titled "Dream Small," launching on October 29, 2026. The multi-channel campaign aims to redefine success for entrepreneurs by celebrating the impact of small businesses rather than traditional corporate scaling. The initiative arrives amid record-high small business applications and a growing interest in entrepreneurship among Millennial and Gen Z demographics. The cinematic campaign, directed by Nick Ball, will run across broadcast, streaming, social media, and digital out-of-home platforms including major networks like CBS, FOX, Netflix, and Amazon Prime Video. By highlighting the economic significance of small businesses—which account for 43.5% of U.S. GDP—Gusto seeks to strengthen its position as a leading partner for independent founders and lean startups.
Topics: Advertising Brand Campaign Small Business