Google and Xreal Launch Aura XR Glasses at $1,099
Google and Xreal have officially launched the Aura, a lightweight 95-gram augmented reality headset featuring an Android XR compute puck. To remain competitive against Meta's VR offerings, the glasses are debuting with a promotional price of $1,099 through the end of the year, representing a $180 discount from previous preorder pricing. The device features a 70-degree diagonal field of view and offers two configurations: a 12GB RAM/256GB storage model for $1,099 and a 16GB RAM/512GB storage model for $1,299. Shipping is expected to begin in mid-November in the US, Canada, and South Korea, with a Japanese launch scheduled for November 2nd. Key software features include integration with Google Gemini AI, an updated spatial gallery for Google Photos, and over 150 dedicated XR experiences. Xreal is also expanding its ecosystem through partnerships with GameSir to provide specialized wireless peripherals.
Topics: Augmented Reality Pricing Strategy Product Launch Smart Glasses
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