Coldwell Banker Report Reveals High Percentage of Parents Saving for Children's Future Homeownership
The Coldwell Banker 2026 American Dream Report indicates a significant shift in long-term financial planning, with 82% of parents with children aged five and under either saving or considering saving for their child's future home down payment. This trend mirrors college savings strategies, highlighting homeownership as a primary pillar of perceived financial security for 64% of Americans. The report highlights that younger generations are driving this movement, with Gen Z (85%) and Millennials (82%) leading in proactive saving efforts compared to older cohorts. Additionally, the data shows an increasing reliance on familial support; 51% of Americans have helped or considered helping fund a relative's down payment, often through structured arrangements intended for repayment.
Topics: consumer behavior generational wealth planning homeownership trends real estate market sentiment