Stribling~Whalen Financial Group Launches Independent Registered Investment Adviser
The Stribling~Whalen Financial Group (SWFG) has officially launched as an independent registered investment adviser (RIA) with the SEC. Led by Brian E. Whalen, the team is transitioning from a broker-dealer platform to a fee-based fiduciary model to provide greater flexibility in serving high-net-worth families and business owners. The firm will utilize Fidelity Investments as its custodian to access expanded products and resources. The transition marks a new chapter for a group with over 50 years of history, aiming to maintain long-term stewardship and intergenerational planning for clients across Georgia and 19 other states.

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Topics: Asset Management Financial Services Independence RIA launch