Virent Capital Makes First Platform Investment in Higher Education Firm Kanahoma
Virent Capital has announced its inaugural platform investment in Kanahoma, LLC, a higher education marketing and enrollment services firm. Utilizing a 'create-and-build' strategy, Virent aims to transform the company from a specialized marketing agency into a comprehensive, full-service enrollment growth partner for colleges and universities nationwide. The partnership includes the appointment of Chip Paucek, co-founder and former CEO of 2U, as Co-Chairman of Kanahoma's board. Seth Odell will remain CEO of Kanahoma. Virent plans to scale the business through organic investment and strategic acquisitions, supported by its in-house digital lab, Virent Drive, to address increasing enrollment pressures faced by higher education institutions.
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Topics: business services higher education investment partnership private equity