Aevi Study Reveals Over Half of US Shoppers Would Abandon Purchases Due to Limited Payment Options
A new study by payment orchestration platform Aevi highlights a significant disconnect between consumer expectations and in-store checkout infrastructure ahead of the Black Friday shopping season. The research, surveying over 2,000 US consumers, found that 53% of shoppers would refuse to shop at retailers that do not accept their preferred payment method, a figure that rises to 60% among key demographics. The data indicates substantial revenue leakage for retailers, with 36% of US shoppers abandoning in-store purchases due to payment issues over the past year. Younger consumers (ages 18-24) are particularly sensitive to these failures, reporting higher frustration levels than older demographics. As retailers prepare for high-volume holiday traffic, the study suggests that outdated hardware and slow software update cycles remain major barriers to seamless transaction experiences.
Topics: Black Friday consumer trends payment orchestration retail payments